Playlife has turned its world into a home. Much more than a brand, much more than a store. Much more than a style. Playlife is a way of experiencing the world, of going to the very heart of things.

An idea by Alessandro Benetton, Playlife is a new story which is yet to be told.

It starts in Treviso on 29 September, in the beautiful historical setting of Piazza dei Signori, with the opening of the first multi-brand store. The store is inspired by the loft apartment of a young artist, a citizen of the world who loves design, cinema, music. Someone who appreciates the tradition of skills and also responsible innovation, that improves our lives and protects our environment.

The inauguration will be a full-blown party amongst friends. A cocktail reception that will spill out onto the square to the beat of Seventies rock by TAO Love Bus Experience, a band that travels in a van, in the spirit of Easy Rider. And anyone who wants to dive headlong into the hippie atmosphere can get a henna tattoo.

We’ll be waiting for you all on Thursday, 29th September, via Calmaggiore 32, Treviso… Welcome home!